NEARLY 50% of Americans didn’t use sick DAYS LAST YEAR, GOING TO work ill.
SO When Is the last time YOU GAVE YOURSELF PERMISSION to take a breather?
The vicks logo and package redesign makes your vaporub attractive enough to LEAVE OUT on your NIGHTSTAND (NOT your Bathroom).
A REMINDER TO COMMUTERS THAT IT’S NEVER TOO LATE TO TURN AROUND.
OUR "STAY AT HOME" sick kit allows YOU TO send the sick LOVED ONEs
in YOUR LIFE (OR YOU) a VICKS CARE PACKAGE through AMaZON.
Along with a container of vicks vaporub, a shower bomb, and sockS,
our sick Kit includes a one-day subscription to Amazon PRImE.
SEND US YOUR UNHEALTHY SELFIE AND IF YOU're featured on our INSTAGRAM FEED
WE'LL send YOU A ONESIE! #TakeABreather
we'll have ALSO HAVE nap nests AT AIRPORTS, equipped with OUR SICK KITS.
IF YOU’RE traveling FAR FROM HOME, YOU MAY NEED THE REST TO RECHARGE.
AND HOW ABOUT A QUICK MEDITATION BEFORE YOU LEAVE…
“TAKE A BREATHER”
ART DIRECTOR: Michael Arroyo
COPYWRITER: Kate Ursu